For the first time, Emblema motorcycle glasses at MIDO Eyewear Show in Milan: premium materials and freedom through models designed for riders around the world. And supported by a clear vision, with the new communication campaign For All Riders’ Eyes.
Emblema exhibited at the international trade show for the eyewear industry with a stand showing the connection between the world of motorcycle and the eyewear sector, spanning motorbikes, helmet types, interactive tests to discover the right eyewear model based on riding style (café racers, touring, urban, …), materials and new collections.
All accompanied by a clear brand vision, thanks to the new communication campaign For All Riders’ Eyes , a statement that positions Emblema alongside all motorcyclists: every rider, regardless of the bike they ride or the type of journey they take, needs eyewear designed around their visual needs, combining comfort, under-helmet fit and freedom.
Luca’s challenge: premium materials and under-helmet freedom
What does Emblema stand for? In the words of our CEO, Luca Iacobacci:
“Emblema was born from a challenge. The challenge of building something different from what the market already knew.”
In the interview below, Luca explains how wearing glasses under a helmet was far from an easy challenge. This is exactly what Emblema is about: the search for the right material to create a thin, short and flexible temple, to ensuring maximum under helmet comfort, even during prolonged use and on any ride, combined with the need and the right of every rider to experience unmatched freedom, regardless of the route, the type of bike or their riding style.
Emblema materials: strength and flexibility
To show our research in designing glasses to be worn under helmets, part of the stand and of the communication campaign focused on the quality of our materials, being flexible, lightweight and durable, and on the technical care in every detail of Emblema models.
In the video below Atom, featuring a frame and short, ultra-flat temples entirely made of AISI 301 steel.
All of this translates, for motorcyclists, into a safe riding experience with maximum comfort under any type of helmet.
Emblema’s new collections at MIDO
New variants and collections of Emblema were, of course, on display at the MIDO Eyewear Show in Milan. For example, the new rounded shape of MyCity 03 has been introduced, now also available in additional colors for the front frame, including violet.
Another highlight is the redesign of the iconic teardrop shape with Serpico 2.0, already available at some of our retailers and coming soon online.
Emblema motorcycle glasses: where to find them
If you’re a motorcyclist and you are curious to try Emblema glasses, you can browse our models or find the retailer closest to you.
If you’re an optician and want to join us in the under helmet eyewear revolution by becoming one of our retailers, contact us.
We would like to thank everyone who visited us at the 2026 edition of MIDO. See you next year!
